Daily reach of online newspapers in Sweden 2009-2023

Published by
Amy Watson,
Jul 23, 2024

A study found that 56 percent of consumers in Sweden aged between nine and 85 years old read a daily newspaper online on an average up, down from 61 percent in the previous year. The 2023 figure was almost the double that of the share recorded in 2018, highlighting the demand for and growth in usage of online alternatives to print news publications.

Daily reach of online newspapers in Sweden from 2009 to 2023

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Release date

May 2024

Region

Sweden

Survey time period

2009 to 2023

Number of respondents

6,029*

Age group

9-85 years

Special properties

including free, morning, and evening newspapers

Method of interview

Telephone interviews and online survey

Supplementary notes

*Refers to 2023. The number of respondents may differ in previous years. 

Figures for years 2009 to 2021 were published in earlier reports.

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