In 2023, those aged between 65 and 85 years old were most likely to subscribe to a daily newspaper, with 76 percent reporting doing so, compared to 55 percent of adults aged 45 to 64 years. Meanwhile, 25 to 44-year-olds were the least likely to have a daily newspaper subscription, in line with trends over the past few years.
Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group
*Refers to 2023. The number of respondents may differ to previous years. **From 2016 onwards: includes digital newspapers. ***The age group given for 2020 on was 65 to 85 years. ****9-14 years was the smallest age group in the 2022 survey and thus, no figures were separately reported. Figures for years 2009 to 2021 were provided in earlier reports.
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NORDICOM. (May 14, 2024). Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM. "Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group." Chart. May 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM. (2024). Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM. "Share of Daily Newspaper Subscribers in Sweden from 2009 to 2023, by Age Group." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
NORDICOM, Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group Statista, https://www.statista.com/statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/ (last visited December 22, 2024)
Share of daily newspaper subscribers in Sweden from 2009 to 2023, by age group [Graph], NORDICOM, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/610625/share-of-daily-newspaper-subscribers-in-sweden-by-age/
