This statistic presents the leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016. According to the source, 52 percent of internet users in the United States skipped the pre-roll ad.
Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016
Characteristic
Share of respondents
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eMarketer. (August 25, 2016). Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer. "Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016." Chart. August 25, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer. (2016). Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer. "Leading Actions Taken by Video Viewers When Presented with a Pre-roll Video Ad in The United States as of July 2016." Statista, Statista Inc., 25 Aug 2016, https://www.statista.com/statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer, Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016 Statista, https://www.statista.com/statistics/610464/pre-roll-video-ad-actions-taken/ (last visited August 25, 2024)
Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016 [Graph], eMarketer, August 25, 2016. [Online]. Available: https://www.statista.com/statistics/610464/pre-roll-video-ad-actions-taken/