The statistic shows the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in Sweden as of April 2016. During the survey period, it was found that 22 percent of respondents reported that they were very uncomfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016
Original survey question: "To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"
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European Commission. (June 9, 2016). Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/610286/levels-of-comfort-with-data-collection-by-social-media-networks-in-sweden/
European Commission. "Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016." Chart. June 9, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/610286/levels-of-comfort-with-data-collection-by-social-media-networks-in-sweden/
European Commission. (2016). Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/610286/levels-of-comfort-with-data-collection-by-social-media-networks-in-sweden/
European Commission. "Comfort Levels with Data Collection by Online Marketplaces among Swedish Individuals as of April 2016." Statista, Statista Inc., 9 Jun 2016, https://www.statista.com/statistics/610286/levels-of-comfort-with-data-collection-by-social-media-networks-in-sweden/
European Commission, Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016 Statista, https://www.statista.com/statistics/610286/levels-of-comfort-with-data-collection-by-social-media-networks-in-sweden/ (last visited December 22, 2024)
Comfort levels with data collection by online marketplaces among Swedish individuals as of April 2016 [Graph], European Commission, June 9, 2016. [Online]. Available: https://www.statista.com/statistics/610286/levels-of-comfort-with-data-collection-by-social-media-networks-in-sweden/
