Levels of comfort with data collection by social media networks in Sweden 2016

The statistic shows the findings of a survey on the distribution of comfort levels over the use of personal online activity data by social media sites in order to provide personalized online advertisement or content in Sweden as of April 2016. During the survey period, it was found that 5 percent of respondents reported that they were very comfortable with the fact that online social media platforms collect their personal data in order to tailor personalized web experience.