Effect of the order of search results on consumer behavior in Sweden 2016

Does the order in which search results are displayed by online platforms has an effect on your behavior as a consumer?

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Release date

June 2016

Region

Sweden

Survey time period

April 9 to April 18, 2016

Number of respondents

1,035 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

Original survey question: "Please tell me to what extent you agree or disagree with each of the following statements on search results on online platforms.
The order in which search results are displayed by online platforms has an effect on your behaviour as a consumer"

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