Podcast ad effectiveness in the U.S. 2021

Published by
Michele Majidi,
Feb 13, 2024
During a survey carried out in August 2021 among podcast listeners in the United States, 42 percent of respondents stated that they had purchased a product advertised on a podcast; 29 percent said that had used podcast host's promotional code.

Podcast advertising effectiveness in the United States as of August 2021

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Release date

October 2021

Region

United States

Survey time period

August 2021

Number of respondents

2,043 respondents

Age group

18 years and older

Special properties

among podcast listeners only

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Statistics on " Podcast advertising in the United States "

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Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

Further related statistics

17

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Statistics

Topics

Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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