Intention to buy media devices among Flemish individuals in Belgium 2015, by device

Which media device would you prefer to buy in the near future?*

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Release date

January 2016

Region

Belgium

Survey time period

August 2015 to September 2015

Number of respondents

2,181 respondents

Age group

15 years and older

Special properties

1,532 respondents (or 70.2 percent of the total sample) were collected offline by means of (tablet) computer-assisted personal interviews (CAPI) or paper and pencil interviews (PAPI); 649 respondents (or 29.8 percent) filled out the survey online (computer-assisted web interview or CAWI)

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* This question was phrased by the source as follows: "Suppose you would buy a media device in the near future, which device would you prefer?"

Furthermore, the source states that: "digiMeter provides a snapshot view of the adoption and use of media and ICT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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