U.S. Amazon Prime membership penetration 2018, by income

Published by Daniela Coppola, Jul 14, 2023
This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the measured period in August 2018, it was found that 55.7 percent of consumers with an income of 75,000 U.S. dollars and more had an Amazon Prime membership.

Share of online consumers in the United States who are Amazon Prime members as of August 2018, by household income

CharacteristicShare of respondents
Less than 35K USD 31.7%
35,000 - 74,999 USD 41.6%
75,000 USD and over 55.7%
100,000 USD and over 58.5%
150,000 USD and over 63.3%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents31.7%31.7%41.6%41.6%55.7%55.7%58.5%58.5%63.3%63.3%Less than 35K USD35,000 - 74,999 USD75,000 USD and over100,000 USD and over150,000 USD and over
0%10%20%30%40%50%60%70%

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Release date

October 2018

Region

United States

Survey time period

August 2018

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