U.S. Amazon Prime membership penetration 2016, by gender

Share of online consumers in the United States who are Amazon Prime members as of August 2016, by gender

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Sources

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Release date

August 2016

Region

United States

Survey time period

August 2016

Number of respondents

498 respondents

Age group

25 years and older

Method of interview

Online survey

Supplementary notes

Question: Are you currently a member of Amazon Prime? Amazon Prime is a fee-based membership for $99 per year. Benefits include FREE Two-Day Shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle Owners' Lending Library.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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