A 2019 survey revealed that 60 percent of Gen Z consumers in the United States were Amazon Prime members and a further 27 percent of that demographic were had previously held an Amazon Prime membership. In comparison, 65 percent and 18 percent of Millennials were current and former members of the online shopping service subscription respectively.
Share of online consumers in the United States who are Amazon Prime members in 2019, by generation
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Share of online consumers in the United States who are Amazon Prime members in 2019, by generation
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The source defines Gen Z as consumers ages 18-21; Millennials ages 22-40; Gen X and baby boomers ages 41-70+. Values may not add up to 100 percent due to rounding.
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Feedvisor. (December 10, 2019). Share of online consumers in the United States who are Amazon Prime members in 2019, by generation [Graph]. In Statista. Retrieved April 16, 2025, from https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor. "Share of online consumers in the United States who are Amazon Prime members in 2019, by generation." Chart. December 10, 2019. Statista. Accessed April 16, 2025. https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor. (2019). Share of online consumers in the United States who are Amazon Prime members in 2019, by generation. Statista. Statista Inc.. Accessed: April 16, 2025. https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor. "Share of Online Consumers in The United States Who Are Amazon Prime Members in 2019, by Generation." Statista, Statista Inc., 10 Dec 2019, https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor, Share of online consumers in the United States who are Amazon Prime members in 2019, by generation Statista, https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/ (last visited April 16, 2025)
Share of online consumers in the United States who are Amazon Prime members in 2019, by generation [Graph], Feedvisor, December 10, 2019. [Online]. Available: https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
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