Sweden: advertising & market research employees 2021

In 2021, the number of employees in the advertising and market research industry in Sweden increased by 3,674 employees (+18.55 percent) since 2020. In total, the number of employees amounted to 23,482 employees in 2021.
The relationship of employer to employee exists when there is an agreement, which may be formal or informal, between an enterprise and a person, normally entered into voluntarily by both parties, whereby the person works for the enterprise in return for remuneration in cash or in kind.

Find more statistics on the advertising and market research industry in Sweden with key insights such as turnover, production value, and personnel costs.

Number of employees in the advertising and market research industry in Sweden from 2012 to 2021

Characteristic	Number of employees
2021	23,482
2020	19,808
2019	25,768
2018b	23,862
2017	24,755
2016	24,965
2015	25,373
2014	25,441
2013	26,054
2012	26,602

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Release date

March 2024

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Region

Sweden

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Number of employees is defined as those persons who work for an employer and who have a contract of employment and receive compensation in the form of wages, salaries, fees, gratuities, piecework pay or remuneration in kind. A worker from an employment agency is considered to be an employee of that temporary employment agency and not of the unit (customer) in which they work
Data coverage corresponds to code M73 of CE Rev 2.

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