Finland: advertising & market research employees 2021

The number of employees in the advertising and market research industry in Finland decreased to 8,830 employees since the previous year. As a result, the number of employees in Finland saw its lowest number in 2021 with 8,830 employees.
Number of employees is defined as those persons who work for an employer and who have a contract of employment and receive compensation in the form of wages, salaries, fees, gratuities, piecework pay or remuneration in kind. A worker from an employment agency is considered to be an employee of that temporary employment agency and not of the unit (customer) in which they work.

Find more key insights for the number of employees in countries like Denmark, Norway, and Sweden.

Number of employees in the advertising and market research industry in Finland from 2012 to 2021

Characteristic	Number of employees
2021b	8,830
2020	9,156
2019	9,517
2018	10,077
2017b	9,973
2016	9,672
2015	9,429
2014	9,508
2013b	9,790
2012	9,767

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Release date

March 2024

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Region

Finland

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Number of employees is defined as those persons who work for an employer and who have a contract of employment and receive compensation in the form of wages, salaries, fees, gratuities, piecework pay or remuneration in kind. A worker from an employment agency is considered to be an employee of that temporary employment agency and not of the unit (customer) in which they work
Data coverage corresponds to code M73 of CE Rev 2.

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