A study carried out in 2023 showed that Italian companies sold their products or services online or through EDI channels with big differences among sectors. In the manufacturing of transport equipment, the share of online sales out of total revenue amounted to 41.95 percent, while the average for all economic activities did not exceed 18 percent.
Online sales share of total revenue of Italian companies in 2023, by sector
Characteristic
Share of total sales
manufacture of transport equipment
41.95%
electricity, gas steam, air conditioning supply, water supply, sewerage, waste management and remediation activities
41.23%
accommodation
36.94%
motion picture, video and television programme production, sound recording
26.34%
travel agency, tour operator and other reservation service and related activities
21.08%
ict sector
18.39%
total economic activities
17.71%
wholesale and retail trade repair of motor vehicles and motorcycles
15.94%
transport and storage, except warehousing and support activities for transportation (h except 53)
14.42%
it and other information services
14.35%
manufacture of food products, beverages and tobacco products
14.35%
publishing activities
14.34%
manufacturing
12.97%
manufacture of electrical equipment and of machinery and equipment n.e.c.
11.72%
computer, electronic and optical products
11.53%
manufacture of textiles, apparel, leather and related products
11.22%
manufacture of wood and paper products, and printing
9.68%
manufacture of coke and refined petroleum products, of chemicals and chemical products, of basic pharmaceutical products and preparations, of rubber, plastic and of other non-metallic mineral products
8.9%
telecommunications
8.23%
administrative and support service activities except travel agency, tour operator and other reservation service and related activities (N escluso 79)
7.96%
other manufacturing, and repair and installation of machinery and equipment
7.59%
retail trade, except of motor vehicles and motorcycles
6.7%
postal and courier activities
5.33%
manufacture of basic metals and fabricated metal products, except machinery and equipment
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Istat. (May 14, 2024). Online sales share of total revenue of Italian companies in 2023, by sector [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/607102/share-value-of-online-sales-in-italy-by-industry/
Istat. "Online sales share of total revenue of Italian companies in 2023, by sector." Chart. May 14, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/607102/share-value-of-online-sales-in-italy-by-industry/
Istat. (2024). Online sales share of total revenue of Italian companies in 2023, by sector. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/607102/share-value-of-online-sales-in-italy-by-industry/
Istat. "Online Sales Share of Total Revenue of Italian Companies in 2023, by Sector." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/607102/share-value-of-online-sales-in-italy-by-industry/
Istat, Online sales share of total revenue of Italian companies in 2023, by sector Statista, https://www.statista.com/statistics/607102/share-value-of-online-sales-in-italy-by-industry/ (last visited December 19, 2024)
Online sales share of total revenue of Italian companies in 2023, by sector [Graph], Istat, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/607102/share-value-of-online-sales-in-italy-by-industry/
