Domestic wine sales volume in Australia FY 2014-2023

Australia's domestic wine sales volume reached 444 million liters in 2023, showing a slight increase from the previous year. This figure, however, remains below the peak of 500 million recorded in 2017.

Wine retail channels in Australia

Off-trade retail wine sales, including those from supermarkets and liquor stores, dominated the Australian wine market in 2023, accounting for over 60 percent of all wine sales. E-commerce, while growing, represented only 10 percent of wine sales that year. Still white wine endured as the most popular choice among consumers, comprising over 45 percent of off-trade retail wine sales in the year ending September 2023. In contrast, sparkling champagne accounted for a mere one percent of these sales.

Australia's wine trade

Following China’s lifting of import duties on Australian bottled wine in March 2024, Australia’s wine exports appear to be back on track. As a historically significant trade partner, China’s re-entry has provided some relief to the country’s wine producers. The value of wine exported to mainland China rose from around eight million Australian dollars in 2023 to over 400 million in 2024. The wine export volume followed suit, coming in over thirty times higher than in 2023. Nonetheless, Australia's wine exports are far from hitting the peak volume achieved in 2018, despite the revival of trade.