Europe & UK: preference for the use of mobile payments category

Leading categories where mobile payments are preferred in Europe and the United Kingdom (UK) 2015*. During the survey period in 2015, it was found that 25 percent of respondents in the United Kingdom (UK) reported that they would find it beneficial to mak mobile payments for public transportation.

Leading categories where mobile payments are preferred in Europe and the United Kingdom (UK) 2015*

Characteristic	UK	Rest of Europe
Public transport	25%	38.7%
Public parking	33.1%	40.8%
Taxi	20.3%	23.4%
Petrol station's pay at pump option	18.8%	23.5%
Restaurant bills	17.1%	20.8%
Groceries	16.6%	21.9%
Fast-food	18.9%	19.4%
Coffee shops	21.3%	22.1%
Shopping in general on the high street or in a mall	15.4%	21.5%
Shopping for clothing	14.1%	18.9%
Other	4.6%	5.6%
I do not know	44.9%	34.7%

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Release date

September 2015

More information

Region

Finland, France, Germany, Italy, Netherlands, Norway, Russia, Spain, Sweden, United Kingdom

Survey time period

March to May 2015

Number of respondents

17,911 (weighted base)**

Age group

18-75 years

Special properties

who had not used their phone to make a payment in store.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as following:
"In which of the following scenarios would you find it beneficial to pay by using your mobile?"
** This includes 3,557 respondents from the UK and 14,354 respondents from the rest of Europe.

The source adds the following information: "Rest of Europe consists of France, Germany, Spain, Norway, Finland, Netherlands, Russia, Italy, and Sweden. In Russia, the online research approach used leads to a high concentration of urban professionals. These respondents are likely to be relatively high earners within their country. For other countries, the sample is noticeably representative."

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