During a survey carried out between January 2023 and January 2024, nine percent of responding adult consumers from the United States stated they had installed an ad blocker and/or anti-tracking into both their web browser and on their mobile / cellphone. Over 40 percent of respondents said they did not use an ad blocker or an anti-tracking service on any device.
Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (May 23, 2024). Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/606284/ad-blocking-users-usa/
MarketingCharts. "Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device." Chart. May 23, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/606284/ad-blocking-users-usa/
MarketingCharts. (2024). Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/606284/ad-blocking-users-usa/
MarketingCharts. "Share of Adults Using Ad Blockers and Anti-tracking Services in The United States as of January 2024, by Device." Statista, Statista Inc., 23 May 2024, https://www.statista.com/statistics/606284/ad-blocking-users-usa/
MarketingCharts, Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device Statista, https://www.statista.com/statistics/606284/ad-blocking-users-usa/ (last visited July 03, 2024)
Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device [Graph], MarketingCharts, May 23, 2024. [Online]. Available: https://www.statista.com/statistics/606284/ad-blocking-users-usa/