This statistic looks at which socio-economic demographics retailers target in the United Kingdom in 2016. According to the survey, 81 percent of retailers focus on the AB social-economic group (upper middle and middle classes) while only one percent focus on groups DE (working and non-working classes).
Retailers' target demographic in the United Kingdom (UK) 2016, by socio economic group
Characteristic
Share of respondents
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Raconteur. (May 1, 2016). Retailers' target demographic in the United Kingdom (UK) 2016, by socio economic group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/606013/retailer-target-demographic-socio-economic-group-uk-united-kingdom/
Raconteur. "Retailers' target demographic in the United Kingdom (UK) 2016, by socio economic group." Chart. May 1, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/606013/retailer-target-demographic-socio-economic-group-uk-united-kingdom/
Raconteur. (2016). Retailers' target demographic in the United Kingdom (UK) 2016, by socio economic group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/606013/retailer-target-demographic-socio-economic-group-uk-united-kingdom/
Raconteur. "Retailers' Target Demographic in The United Kingdom (Uk) 2016, by Socio Economic Group." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/606013/retailer-target-demographic-socio-economic-group-uk-united-kingdom/
Raconteur, Retailers' target demographic in the United Kingdom (UK) 2016, by socio economic group Statista, https://www.statista.com/statistics/606013/retailer-target-demographic-socio-economic-group-uk-united-kingdom/ (last visited August 25, 2024)
Retailers' target demographic in the United Kingdom (UK) 2016, by socio economic group [Graph], Raconteur, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/606013/retailer-target-demographic-socio-economic-group-uk-united-kingdom/