As of September 2021, the KFC brand spent 98.4 million U.S. dollars on measured media advertising in the United States that year. In the previous year, the brand's ad spend reached 116.6 million dollars.
Advertising spending of KFC in the United States from 2019 to 2021
(in million U.S. dollars)
* For the years ending in September Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figure for 2013 comes from an earlier AdAge article.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (February 14, 2022). Advertising spending of KFC in the United States from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/605993/kfc-ad-spend-usa/
Advertising Age. "Advertising spending of KFC in the United States from 2019 to 2021 (in million U.S. dollars)." Chart. February 14, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/605993/kfc-ad-spend-usa/
Advertising Age. (2022). Advertising spending of KFC in the United States from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/605993/kfc-ad-spend-usa/
Advertising Age. "Advertising Spending of Kfc in The United States from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/605993/kfc-ad-spend-usa/
Advertising Age, Advertising spending of KFC in the United States from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/605993/kfc-ad-spend-usa/ (last visited October 02, 2024)
Advertising spending of KFC in the United States from 2019 to 2021 (in million U.S. dollars) [Graph], Advertising Age, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/605993/kfc-ad-spend-usa/