This statistic displays the findings of a survey on the distribution of comfort levels over use of prior personal online activities data by social media sites in order to provide personalized online advertisement or content in Finland as of April 2016. During the survey period, it was found that two percent of respondents reported that they were very comfortable that the online social media platforms collected their personal data in order to tailor personalized web experience.
Distribution of comfort levels over use of prior personal online activities data by social media sites in order to provide personalized online advertisements or content in Finland as of April 2016*
* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or
content to what interests you?"
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European Commission. (June 9, 2016). Distribution of comfort levels over use of prior personal online activities data by social media sites in order to provide personalized online advertisements or content in Finland as of April 2016* [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/605526/levels-of-comfort-over-data-collection-by-social-media-networks-in-finland/
European Commission. "Distribution of comfort levels over use of prior personal online activities data by social media sites in order to provide personalized online advertisements or content in Finland as of April 2016*." Chart. June 9, 2016. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/605526/levels-of-comfort-over-data-collection-by-social-media-networks-in-finland/
European Commission. (2016). Distribution of comfort levels over use of prior personal online activities data by social media sites in order to provide personalized online advertisements or content in Finland as of April 2016*. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/605526/levels-of-comfort-over-data-collection-by-social-media-networks-in-finland/
European Commission. "Distribution of Comfort Levels over Use of Prior Personal Online Activities Data by Social Media Sites in Order to Provide Personalized Online Advertisements or Content in Finland as of April 2016*." Statista, Statista Inc., 9 Jun 2016, https://www.statista.com/statistics/605526/levels-of-comfort-over-data-collection-by-social-media-networks-in-finland/
European Commission, Distribution of comfort levels over use of prior personal online activities data by social media sites in order to provide personalized online advertisements or content in Finland as of April 2016* Statista, https://www.statista.com/statistics/605526/levels-of-comfort-over-data-collection-by-social-media-networks-in-finland/ (last visited September 26, 2024)
Distribution of comfort levels over use of prior personal online activities data by social media sites in order to provide personalized online advertisements or content in Finland as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: https://www.statista.com/statistics/605526/levels-of-comfort-over-data-collection-by-social-media-networks-in-finland/