Felt effect of the order of search results on consumer behavior in Finland 2016

Published by Statista Research Department, Jun 9, 2016
This statistic displays the findings of a survey on the distribution of felt effects of search results order on online platforms on consumer behavior in Finland in April 2016. During the survey period, it was found that eight percent of respondents totally agreed with the following statement: 'The order in which search results are displayed by online platforms has an effect on your behavior as a consumer.'

Distribution of felt effects of the order of search results on consumer behavior in Finland in April 2016*

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Source

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Release date

June 2016

Region

Finland

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

1,008 respondents

Age group

15 years and older

Special properties

online platforms are social networks, search engines, and online marketplaces.**

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD3a.1 Please tell me to what extent you agree or disagree with each of the following statements on search results on online platforms.
The order in which search results are displayed by online platforms has an effect on your behaviour as a consumer"
** Common examples used by the source, term is not defined.

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