This statistic presents the comparison of video and image post user interactions on Instagram as of July 2017, broken down by profile size. According to the source, image posts of brands whose profile reached between 10 thousand and 100 thousand fans lead to an average of 627 user interactions per post.
Average number of video and image post user interactions on Instagram as of July 2017, by profile size
Characteristic
Image posts
Video posts
1-1k fans
42
40
1k-10k fans
103
88
10k-100k fans
627
444
100k to 1m fans
4,173
2,743
1m-10m fans
36,304
26,469
10m+ fans
385,555
207,340
Created with Highcharts 7.2.2Number of Instagram interactions404088884444442,7432,74326,46926,469207,340207,34042421031036276274,1734,17336,30436,304385,555385,555Image postsVideo posts1-1k fans1k-10k fans10k-100k fans100k to 1m fans1m-10m fans10m+ fans
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Quintly. (August 29, 2017). Average number of video and image post user interactions on Instagram as of July 2017, by profile size [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/605154/video-and-image-post-user-interactions-by-profile-size-instagram/
Quintly. "Average number of video and image post user interactions on Instagram as of July 2017, by profile size." Chart. August 29, 2017. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/605154/video-and-image-post-user-interactions-by-profile-size-instagram/
Quintly. (2017). Average number of video and image post user interactions on Instagram as of July 2017, by profile size. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/605154/video-and-image-post-user-interactions-by-profile-size-instagram/
Quintly. "Average Number of Video and Image Post User Interactions on Instagram as of July 2017, by Profile Size." Statista, Statista Inc., 29 Aug 2017, https://www.statista.com/statistics/605154/video-and-image-post-user-interactions-by-profile-size-instagram/
Quintly, Average number of video and image post user interactions on Instagram as of July 2017, by profile size Statista, https://www.statista.com/statistics/605154/video-and-image-post-user-interactions-by-profile-size-instagram/ (last visited May 06, 2025)
Average number of video and image post user interactions on Instagram as of July 2017, by profile size [Graph], Quintly, August 29, 2017. [Online]. Available: https://www.statista.com/statistics/605154/video-and-image-post-user-interactions-by-profile-size-instagram/
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