Number of Apple Music subscribers worldwide 2015-2023

Estimates suggest that Apple Music had 93 million subscribers worldwide in June 2023, up by five million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify. 

Spotify remains market leader

While Apple Music is a popular music streaming platform, accounting for 19 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of 35 percent. Financially this meant that the Swedish company generated a global revenue of 1.7 billion euros only through its Premium accounts in the third quarter of 2020.

Music streaming overall increases

Overall, music streaming has experienced significant growth over the last decade. From 2018 to 2019 alone music streaming revenue grew by 22.9 percent becoming the music industry’s main revenue driver, reaching a revenue of 11.4 billion U.S. dollars worldwide in 2019. With the coronavirus pandemic, the growing digital music consumption was estimated to increase even further in 2020 and 2021.