This statistic shows the purchase influence of promotional emails on Millennials and non-Millennials in the United States as of August 2016. According to the survey, 32 percent of responding Millennials had never been influenced by a promotional email.
Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
1,769 Millennials (18-34) and 1,191 adults aged 35 and older
Method of interview
Online survey
Supplementary notes
Question: How frequently do promotional e-mails impact your purchase decisions? The source does not provide any information regarding missing percentage points to 100 percent.
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MarketingCharts. (August 17, 2016). Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/604764/promotional-emails-shopping-influence/
MarketingCharts. "Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016." Chart. August 17, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/604764/promotional-emails-shopping-influence/
MarketingCharts. (2016). Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/604764/promotional-emails-shopping-influence/
MarketingCharts. "Frequency with Which Millennials and Non-millennials Felt Influenced by E-mail Ads to Make Purchases in The United States as of August 2016." Statista, Statista Inc., 17 Aug 2016, https://www.statista.com/statistics/604764/promotional-emails-shopping-influence/
MarketingCharts, Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016 Statista, https://www.statista.com/statistics/604764/promotional-emails-shopping-influence/ (last visited December 23, 2024)
Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016 [Graph], MarketingCharts, August 17, 2016. [Online]. Available: https://www.statista.com/statistics/604764/promotional-emails-shopping-influence/
