Marketing channels for holiday homes in Germany in 2015

Published by Statista Research Department, May 1, 2015
The statistic presents the results of a survey on marketing and renting channels for holiday property in Germany in 2015. The largest share of 82.6 percent used online holiday home portals as a marketing and renting channel. 59.6 percent used their own website while 51 percent relied at on recommendations of friends and acquaintances.

Which channels do you use to advertise or rent out your holiday property?

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Sources

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Release date

May 2015

Region

Germany

Survey time period

February 27 to March 3, 2015

Number of respondents

4,410 respondents

Age group

40 to 69 years

Special properties

Holiday home owners and users of the HomeAway website www.fewo-direkt.de

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible.

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