The statistic presents the results of a survey on the reported approval of the statement "I watch out for organic labels while grocery shopping" among Burger King customers and the total population in Germany in 2021. In general, the response patterns were similar in both groups. The total population reported a slightly higher appreciation of organic food, for example 11.9 percent in the total population strongly agreed with the aforementioned statement, while only 10.3 percent of Burger King customers strongly agreed.
Reported approval of the statement "I watch out for organic labels while grocery shopping" among Burger King customers and the total population in Germany in 2021
The sample was derived from the the German-speaking population older than 14 years in Germany. Burger King customers were defined as persons who visit Burger King at least once a month.
Information about the total sample size:
2019: 23,120 respondents, projected to 70.60 million persons.
Information about the target group "Burger King customers": Projection to 12.22 million persons.
Further information abouth the method is accessible here (German).
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VuMA. (January 17, 2021). Reported approval of the statement "I watch out for organic labels while grocery shopping" among Burger King customers and the total population in Germany in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/604452/burger-king-customers-appreciation-of-organic-food-in-germany/
VuMA. "Reported approval of the statement "I watch out for organic labels while grocery shopping" among Burger King customers and the total population in Germany in 2021." Chart. January 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/604452/burger-king-customers-appreciation-of-organic-food-in-germany/
VuMA. (2021). Reported approval of the statement "I watch out for organic labels while grocery shopping" among Burger King customers and the total population in Germany in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/604452/burger-king-customers-appreciation-of-organic-food-in-germany/
VuMA. "Reported Approval of The Statement "I Watch out for Organic Labels While Grocery Shopping" among Burger King Customers and The Total Population in Germany in 2021." Statista, Statista Inc., 17 Jan 2021, https://www.statista.com/statistics/604452/burger-king-customers-appreciation-of-organic-food-in-germany/
VuMA, Reported approval of the statement "I watch out for organic labels while grocery shopping" among Burger King customers and the total population in Germany in 2021 Statista, https://www.statista.com/statistics/604452/burger-king-customers-appreciation-of-organic-food-in-germany/ (last visited December 22, 2024)
Reported approval of the statement "I watch out for organic labels while grocery shopping" among Burger King customers and the total population in Germany in 2021 [Graph], VuMA, January 17, 2021. [Online]. Available: https://www.statista.com/statistics/604452/burger-king-customers-appreciation-of-organic-food-in-germany/
