Snapchat: global advertising revenue 2017-2027

Published by
Julia Faria,
Aug 30, 2023
In 2022, Snapchat generated 4.6 billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach 8.34 billion U.S. dollars by 2027. The instant messaging app is responsible for roughly 2.4 percent of the global ad revenue.

Advertising revenue generated by Snapchat worldwide from 2017 to 2027 (in billion U.S. dollars)

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Release date

August 2023

Region

Worldwide

Survey time period

2017 to 2022

Supplementary notes

* Forecast.

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