The statistic presents the results of a survey on favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020. The most popular brand was Iglo with 39.9 percent of Mc Donald's customers having bought the brand, compared with 36.7 percent of the total population.
Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020
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Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020
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The sample was derived from the the German-speaking population older than 14 years in Germany. McDonald's customers were defined as persons who visit McDonald's at least once per month.
Information about the total sample size:
2020: 23,138 respondents, projected to 70.63 million persons
Information about the target group "McDonald's customers": 7,291 respondents, projection to 22.70 million persons.
Further information abouth the method is accessible here (German).
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020 [Graph]. In Statista. Retrieved March 06, 2025, from https://www.statista.com/statistics/603085/mcdonalds-customers-favorite-frozen-food-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020." Chart. November 18, 2020. Statista. Accessed March 06, 2025. https://www.statista.com/statistics/603085/mcdonalds-customers-favorite-frozen-food-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020. Statista. Statista Inc.. Accessed: March 06, 2025. https://www.statista.com/statistics/603085/mcdonalds-customers-favorite-frozen-food-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Favorite Frozen Food Brands (Consumption within The Previous Three Months) of Mcdonald's Customers and The Total Population in Germany in 2020." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/603085/mcdonalds-customers-favorite-frozen-food-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020 Statista, https://www.statista.com/statistics/603085/mcdonalds-customers-favorite-frozen-food-brands-in-germany/ (last visited March 06, 2025)
Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020 [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/603085/mcdonalds-customers-favorite-frozen-food-brands-in-germany/
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