Levels of comfort with data collection by online marketplaces in the EU-28 2016
This statistic displays the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in the European Union (EU-28) as of April 2016. During the survey period, it was found that four percent of respondents reported that they were very comfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
