This statistic displays the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in the United Kingdom (UK) as of April 2016. During the survey period, it was found that six percent of respondents reported that they were very comfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016*
* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or
content to what interests you?"
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European Commission. (June 9, 2016). Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission. "Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016*." Chart. June 9, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission. (2016). Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission. "Distribution of Comfort Levels with Data Collection and Use by Online Marketplaces in The United Kingdom (Uk) as of April 2016*." Statista, Statista Inc., 9 Jun 2016, https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission, Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016* Statista, https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/ (last visited December 22, 2024)
Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
