This statistic displays the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in the United Kingdom (UK) as of April 2016. During the survey period, it was found that six percent of respondents reported that they were very comfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016*
* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or
content to what interests you?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
European Commission. (June 9, 2016). Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission. "Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016*." Chart. June 9, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission. (2016). Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission. "Distribution of Comfort Levels with Data Collection and Use by Online Marketplaces in The United Kingdom (Uk) as of April 2016*." Statista, Statista Inc., 9 Jun 2016, https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
European Commission, Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016* Statista, https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/ (last visited November 21, 2024)
Distribution of comfort levels with data collection and use by online marketplaces in the United Kingdom (UK) as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: https://www.statista.com/statistics/602890/levels-of-comfort-with-data-collection-by-social-media-networks-in-the-uk/
