This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016. During the survey period, it was found that seven percent of respondents reported that they were very comfortable with the fact that search engines collect their personal data in order to tailor personalized web experience.
Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*
* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or
content to what interests you?"
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European Commission. (June 9, 2016). Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016* [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission. "Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*." Chart. June 9, 2016. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission. (2016). Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission. "Distribution of Comfort Levels with Online Data Collection by Search Engines in Order to Provide Personalized Online Experiences in The United Kingdom (Uk) as of April 2016*." Statista, Statista Inc., 9 Jun 2016, https://www.statista.com/statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
European Commission, Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016* Statista, https://www.statista.com/statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/ (last visited December 31, 2024)
Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: https://www.statista.com/statistics/602886/levels-of-comfort-with-data-collection-by-search-engines-in-the-uk/
