Market share of DIY chains in France 2021

 In 2021, the Leroy Merlin brand, which belongs to the Adéo group, was the leading home improvement store on the French market, with a market share of roughly 37 percent of the total sales revenue.

Home improvement market in France 

The value of the market for DIY home improvement products in France amounted to about 28 billion euros in 2019. That year, the do-it-yourself market also achieved its best performance since 2009, a black year in which it had declined by 0.3 percent. Among the sales channels for home improvement products, DIY shops were the most visited: large DIY stores accounted for most of the do-it-yourself purchases, distributing almost three-quarters of the market in 2019.

D.I.Y. work among French

  According to a survey released in 2020, DIY work was rather widespread in France: About three respondents out of six (61 percent) reported undertaking home improvement projects by themselves. In addition, according to another study conducted during containment, 60 percent of people said they were willing to consider eco-renovation of their homes. In fact, almost half of the French home owners (46 percent) said they were willing to spend more than 500 euros on DIY budgets.