Net spending on television advertising in the Netherlands reached approximately 903 million euros at the end of 2021. The source mentions that since 2016, these numbers include expenditure on online platforms of the broadcasters. "Spots", for example, also include pre-roll campaigns. Campaigns with social influencers of broadcasters RTL and Talpia were included in the "non-spot" category. For both categories, the numbers reported were without a fee for the advertising agency.
Television net advertising spending in the Netherlands from 2012 to 2021
(in million euros)
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Screenforce. (March 9, 2022). Television net advertising spending in the Netherlands from 2012 to 2021 (in million euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/602221/biannual-tv-spot-and-non-spot-ad-revenue-in-the-netherlands/
Screenforce. "Television net advertising spending in the Netherlands from 2012 to 2021 (in million euros)." Chart. March 9, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/602221/biannual-tv-spot-and-non-spot-ad-revenue-in-the-netherlands/
Screenforce. (2022). Television net advertising spending in the Netherlands from 2012 to 2021 (in million euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/602221/biannual-tv-spot-and-non-spot-ad-revenue-in-the-netherlands/
Screenforce. "Television Net Advertising Spending in The Netherlands from 2012 to 2021 (in Million Euros)." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/602221/biannual-tv-spot-and-non-spot-ad-revenue-in-the-netherlands/
Screenforce, Television net advertising spending in the Netherlands from 2012 to 2021 (in million euros) Statista, https://www.statista.com/statistics/602221/biannual-tv-spot-and-non-spot-ad-revenue-in-the-netherlands/ (last visited November 21, 2024)
Television net advertising spending in the Netherlands from 2012 to 2021 (in million euros) [Graph], Screenforce, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/602221/biannual-tv-spot-and-non-spot-ad-revenue-in-the-netherlands/
