Frequency of Burger King visits of McDonald's customers in Germany 2021

Published by Statista Research Department, Oct 8, 2024
This statistic presents the results of a survey on the frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021. In general, the study showed that McDonald's customers were more likely to visit Burger King than the total population independent of the frequency. Additionally, while the majority of the German population never visited Burger King, 20.4 percent of McDonald's customers never went to Burger King.

Frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021

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Source

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The sample was derived from the the German speaking population older than 14 years in Germany.
Information about the total sample size:

2020: 23,138 respondents, projected to 70.63 million persons

Information about the target group "McDonald's customers":
2020: 7.291 respondents, projection to 22.70 million persons
Further information abouth the method is accessible here (German).

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