Share of users of the top 10 social media platforms among young women in Finland 2016

Share of users of the top 10 social media services among 13 to 29-year-old women in Finland in 2016

CharacteristicShare of female respondents
WhatsApp 91%
YouTube 85%
Facebook 85%
Instagram 78%
Spotify 70%
Snapchat 65%
Facebook Messenger 59%
Skype 33%
Pinterest 24%
We Heart It 23%
Created with Highcharts 7.2.2Share of female respondents91%91%85%85%85%85%78%78%70%70%65%65%59%59%33%33%24%24%23%23%WhatsAppYouTubeFacebookInstagramSpotifySnapchatFacebook MessengerSkypePinterestWe Heart It
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%
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Sources

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Release date

September 2016

Region

Finland

Survey time period

May, 2016 to August, 2016

Number of respondents

3,838 respondents

Age group

13-29 years

Method of interview

Online survey

Supplementary notes

The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer.

According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17-year-olds (n= 2244), 18 to 22-year-olds (n= 1822) and 23 to 29-year-olds (n= 1454).

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