Marketing spending of Unilever 2014-2023
Unilever’s brand investment worldwide increased to roughly 8.5 billion dollars in 2023. The company's spending on brand and marketing - including media, advertising production, promotional materials, and consumer engagement - grew from 7.8 billion in the previous year.
Unilever: among the world's largest ad spenders
In 2021, Unilever was among the three largest advertisers worldwide. Regarding advertising spending, the consumer goods giant ranked only behind Procter & Gamble and Amazon that year. In the United States, Unilever made into the top 10 leading magazine advertisers in 2022, having spent nearly 90 million U.S. dollars to advertise its products in the medium.
Unilever's Dove raise awareness in ads
As of 2022, Dove's campaign "Reverse Selfie" was elected one of the most creative ad campaign worldwide. In its advertisements, Unilever's flagship brand challenged beauty standards spread on social media, which often damage girls' and women's self-esteem. In the same year, Dove got the first position as most advertised personal care brands in the United States, with ad spending of 286 million dollars.
Unilever: among the world's largest ad spenders
In 2021, Unilever was among the three largest advertisers worldwide. Regarding advertising spending, the consumer goods giant ranked only behind Procter & Gamble and Amazon that year. In the United States, Unilever made into the top 10 leading magazine advertisers in 2022, having spent nearly 90 million U.S. dollars to advertise its products in the medium.
Unilever's Dove raise awareness in ads
As of 2022, Dove's campaign "Reverse Selfie" was elected one of the most creative ad campaign worldwide. In its advertisements, Unilever's flagship brand challenged beauty standards spread on social media, which often damage girls' and women's self-esteem. In the same year, Dove got the first position as most advertised personal care brands in the United States, with ad spending of 286 million dollars.
