Finland: what makes a social media service 2015

This statistic shows the results of a survey among the youth on what makes an online service a social media service in Finland in 2015. During the period under survey, nearly 85 percent of the respondents stated that the possibility to communicate with other users makes an online service a social media service.

What makes an online service a social media service among the youth in Finland in 2015

Characteristic	Share of respondents
The possibility to talk or speak with other users	84.4%
People have the possibility to communicate	73.2%
Possibility to comment other users' contents	71.4%
Possibility to read contents created by other users	70.5%
Public and restricted messaging (private messages)	70%
Possibility to create content	62.2%
Registration (user name or real name)	45.9%
Possibility to create social groups	41.7%
Logging in with personal login information	40.7%
Possibility to associate user name/ name with pictures	38.4%

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Release date

February 2016

More information

Region

Finland

Survey time period

March to April 2015

Number of respondents

2,618 respondents

Age group

13-29 years

Method of interview

Online survey

Supplementary notes

According to the source the average respondent (n=2618) was 19.8 years old and used social media from 13 to 17 hours per week. 68% of the respondents were women. Based on own calculations the total number of responding women was estimated to be 1,780 and the total number of responding men was estimated to be 838. The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer. The target group was further split into three age groups:

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