This statistic shows the results of a survey conducted in the first half of 2016 among around 4,000 adult Americans on their preferred big box retailer brand. The results were sorted by ethnicity. During the survey, 34.7 percent of black respondents stated their preferred big box retail brand is Amazon; 42.5 percent of Hispanic respondents said the same.
United States: Brand preferences for big box retailers in 2016, by ethnicity
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (August 15, 2016). United States: Brand preferences for big box retailers in 2016, by ethnicity [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/597936/united-states-brand-preferences-big-box-retailers-by-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for big box retailers in 2016, by ethnicity." Chart. August 15, 2016. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/597936/united-states-brand-preferences-big-box-retailers-by-ethnicity/
The Brand Strength Monitor. (2016). United States: Brand preferences for big box retailers in 2016, by ethnicity. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/597936/united-states-brand-preferences-big-box-retailers-by-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Big Box Retailers in 2016, by Ethnicity." Statista, Statista Inc., 15 Aug 2016, https://www.statista.com/statistics/597936/united-states-brand-preferences-big-box-retailers-by-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for big box retailers in 2016, by ethnicity Statista, https://www.statista.com/statistics/597936/united-states-brand-preferences-big-box-retailers-by-ethnicity/ (last visited January 07, 2025)
United States: Brand preferences for big box retailers in 2016, by ethnicity [Graph], The Brand Strength Monitor, August 15, 2016. [Online]. Available: https://www.statista.com/statistics/597936/united-states-brand-preferences-big-box-retailers-by-ethnicity/