This statistic shows the results of a survey conducted in the first half of 2016 among adult Americans, who have purchased or are using a fitness tracker, on their preferred fitness tracker brand. The results were sorted by age group. During the survey, 44.1 percent of respondents aged 18 to 34 years stated their preferred fitness tracker brand is Fit Bit; 54 percent of respondents aged 35 or older said the same.
United States: Brand preferences for fitness trackers in 2016, by age group
* The survey was conducted among 4,000 demographically balanced adult men and women ages 18 to 74. This statistic shows the responses of people using/owning fitness trackers:
age 18-34: n=790
age 35 and older: n=728.
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The Brand Strength Monitor. (August 15, 2016). United States: Brand preferences for fitness trackers in 2016, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor. "United States: Brand preferences for fitness trackers in 2016, by age group." Chart. August 15, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor. (2016). United States: Brand preferences for fitness trackers in 2016, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor. "United States: Brand Preferences for Fitness Trackers in 2016, by Age Group." Statista, Statista Inc., 15 Aug 2016, https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor, United States: Brand preferences for fitness trackers in 2016, by age group Statista, https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/ (last visited November 21, 2024)
United States: Brand preferences for fitness trackers in 2016, by age group [Graph], The Brand Strength Monitor, August 15, 2016. [Online]. Available: https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
