This statistic shows the results of a survey conducted in the first half of 2016 among adult Americans, who have purchased or are using a fitness tracker, on their preferred fitness tracker brand. The results were sorted by age group. During the survey, 44.1 percent of respondents aged 18 to 34 years stated their preferred fitness tracker brand is Fit Bit; 54 percent of respondents aged 35 or older said the same.
United States: Brand preferences for fitness trackers in 2016, by age group
Characteristic
aged 18-34
aged 35 and older
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* The survey was conducted among 4,000 demographically balanced adult men and women ages 18 to 74. This statistic shows the responses of people using/owning fitness trackers:
age 18-34: n=790
age 35 and older: n=728.
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The Brand Strength Monitor. (August 15, 2016). United States: Brand preferences for fitness trackers in 2016, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor. "United States: Brand preferences for fitness trackers in 2016, by age group." Chart. August 15, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor. (2016). United States: Brand preferences for fitness trackers in 2016, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor. "United States: Brand Preferences for Fitness Trackers in 2016, by Age Group." Statista, Statista Inc., 15 Aug 2016, https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
The Brand Strength Monitor, United States: Brand preferences for fitness trackers in 2016, by age group Statista, https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/ (last visited July 22, 2024)
United States: Brand preferences for fitness trackers in 2016, by age group [Graph], The Brand Strength Monitor, August 15, 2016. [Online]. Available: https://www.statista.com/statistics/597871/united-states-brand-preferences-fitness-trackers-age-group/
