This statistic shows the willingness among Flemish Digital Television users to pay for ad skipping in Belgium from 2014 to 2015. In 2014, roughly 50 percent of the Flemish respondents with access to Digital TV reported to prefer continuing with their current subscription at the current price and without the ability to skip advertisements.
Which option would you prefer if you would have to pay in order to skip ads?*
Characteristic
Current price without ability to skip ads
Stop digital TV subscription
At a smaller extra cost with limited ability to skip ads
At extra cost with the ability to skip ads
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August to September, 2014 and August to September 2015
Number of respondents
N 2014=1,743; N 2015=1,838
Age group
15 years and older
Special properties
only people having access to Digital TV
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
* This question was phrased by the source as follows: "If you would have to pay to skip ads, which option would you prefer?"
The source explains that: "In the period August to September 2015, 2,181 individuals have completed the survey. 1,532 respondents (or 70.2 percent of the total sample) were collected offline by means of (tablet) computer-assisted personal interviews (CAPI) or paper and pencil interviews (PAPI). 649 respondents (or 29.8 percent) filled out the survey online (computer-assisted web interview or CAWI)."
Furthermore, the source states that: "digiMeter provides a snapshot view of the adoption and use of media and ICT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."
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iMinds. (January 14, 2016). Which option would you prefer if you would have to pay in order to skip ads?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/597608/willingness-flemish-digital-tv-users-to-pay-for-ad-skipping-in-belgium/
iMinds. "Which option would you prefer if you would have to pay in order to skip ads?*." Chart. January 14, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/597608/willingness-flemish-digital-tv-users-to-pay-for-ad-skipping-in-belgium/
iMinds. (2016). Which option would you prefer if you would have to pay in order to skip ads?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/597608/willingness-flemish-digital-tv-users-to-pay-for-ad-skipping-in-belgium/
iMinds. "Which Option Would You Prefer If You Would Have to Pay in Order to Skip Ads?*." Statista, Statista Inc., 14 Jan 2016, https://www.statista.com/statistics/597608/willingness-flemish-digital-tv-users-to-pay-for-ad-skipping-in-belgium/
iMinds, Which option would you prefer if you would have to pay in order to skip ads?* Statista, https://www.statista.com/statistics/597608/willingness-flemish-digital-tv-users-to-pay-for-ad-skipping-in-belgium/ (last visited July 22, 2024)
Which option would you prefer if you would have to pay in order to skip ads?* [Graph], iMinds, January 14, 2016. [Online]. Available: https://www.statista.com/statistics/597608/willingness-flemish-digital-tv-users-to-pay-for-ad-skipping-in-belgium/
