Top programmatic advertising challenges worldwide 2022
During a 2021 global survey carried out among strategic ad technology investment decision-makers, it was found that connecting demand-side platforms (DSPs) with other marketing tools was the largest programmatic advertising challenge, named by 32 percent of respondents. Second place was taken among director+ strategic ad technology investment decision-makers by four challenges: verifying the quality of buys/verifying that buys meet my organization’s standards, getting enough addressable reach, differentiating/customizing ads and strategy, and orchestrating consistent customer journeys across inventory sources and devices.
