Advertising & market research: employment in France 2021

The number of employees in the advertising and market research industry in France decreased by 15,533 employees (-14.22 percent) since the previous year. Therefore, 2021 marks the lowest number of employees in this industry during the observed period.
The relationship of employer to employee exists when there is an agreement, which may be formal or informal, between an enterprise and a person, normally entered into voluntarily by both parties, whereby the person works for the enterprise in return for remuneration in cash or in kind.

Find more statistics on the advertising and market research industry in France with key insights such as turnover, production value, and personnel costs.

Number of employees in the advertising and market research industry in France from 2012 to 2021

Characteristic	Number of employees
2021b	93,687
2020	109,220
2019	99,299
2018	97,301
2017be	104,015
2016be	106,275
2015b	106,966
2014b	122,600
2013	130,818
2012	134,881

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Release date

March 2024

More information

Region

France

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.

The source adds the following information: Number of employees is defined as those persons who work for an employer and who have a contract of employment and receive compensation in the form of wages, salaries, fees, gratuities, piecework pay or remuneration in kind. A worker from an employment agency is considered to be an employee of that temporary employment agency and not of the unit (customer) in which they work
Data coverage corresponds to code M73 of CE Rev 2.

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