Percentage of online shoppers in Canada who prefer shopping online from domestic businesses as of 2023
Characteristic
Share of respondents
Canadian businesses/retailers
61%
U.S. businesses/retailers
2%
No preference/Doesn't matter
26%
It depends
9%
Don't know
2%
Created with Highcharts 7.2.2Share of respondents61%61%2%2%26%26%9%9%2%2%Canadian businesses/retailersU.S. businesses/retailersNo preference/Doesn't matterIt dependsDon't know
0%10%20%30%40%50%60%70%
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among those who have made a purchase online in the last 12 months
Method of interview
Online panel
Supplementary notes
Original question: When you have a choice, do you generally prefer to make online purchases from Canadian businesses/retailers or from U.S. businesses/retailers?
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CIRA. (July 11, 2023). Percentage of online shoppers in Canada who prefer shopping online from domestic businesses as of 2023 [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/595328/share-canadians-prefer-shop-online-domestic-businesses/
CIRA. "Percentage of online shoppers in Canada who prefer shopping online from domestic businesses as of 2023." Chart. July 11, 2023. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/595328/share-canadians-prefer-shop-online-domestic-businesses/
CIRA. (2023). Percentage of online shoppers in Canada who prefer shopping online from domestic businesses as of 2023. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/595328/share-canadians-prefer-shop-online-domestic-businesses/
CIRA. "Percentage of Online Shoppers in Canada Who Prefer Shopping Online from Domestic Businesses as of 2023." Statista, Statista Inc., 11 Jul 2023, https://www.statista.com/statistics/595328/share-canadians-prefer-shop-online-domestic-businesses/
CIRA, Percentage of online shoppers in Canada who prefer shopping online from domestic businesses as of 2023 Statista, https://www.statista.com/statistics/595328/share-canadians-prefer-shop-online-domestic-businesses/ (last visited February 20, 2025)
Percentage of online shoppers in Canada who prefer shopping online from domestic businesses as of 2023 [Graph], CIRA, July 11, 2023. [Online]. Available: https://www.statista.com/statistics/595328/share-canadians-prefer-shop-online-domestic-businesses/
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