The table presents data on the performance of personalized digital ads between June 2015 and May 2016, by trigger. Time-triggered ads had the highest click-through rate (CTR) of 0.43 percent, whereas geography-triggered ads had the longest average dwell time of 21 seconds.
Performance of personalized digital ads between June 2015 and May 2016, by trigger
24 different campaigns addressing 6 vertical markets with impressions being delivered to more than 10 major markets
Supplementary notes
According to source, data was analyzed for performance against more than 30 metrics, the most significant of which are presented in this Benchmark, including Click Through Rate (CTR), Interaction Rate (IR) and Average Dwell Time (ADT).
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MarketingCharts. (August 19, 2016). Performance of personalized digital ads between June 2015 and May 2016, by trigger [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/594944/personalized-digital-ads-performance-trigger/
MarketingCharts. "Performance of personalized digital ads between June 2015 and May 2016, by trigger." Chart. August 19, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/594944/personalized-digital-ads-performance-trigger/
MarketingCharts. (2016). Performance of personalized digital ads between June 2015 and May 2016, by trigger. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/594944/personalized-digital-ads-performance-trigger/
MarketingCharts. "Performance of Personalized Digital Ads between June 2015 and May 2016, by Trigger." Statista, Statista Inc., 19 Aug 2016, https://www.statista.com/statistics/594944/personalized-digital-ads-performance-trigger/
MarketingCharts, Performance of personalized digital ads between June 2015 and May 2016, by trigger Statista, https://www.statista.com/statistics/594944/personalized-digital-ads-performance-trigger/ (last visited November 22, 2024)
Performance of personalized digital ads between June 2015 and May 2016, by trigger [Graph], MarketingCharts, August 19, 2016. [Online]. Available: https://www.statista.com/statistics/594944/personalized-digital-ads-performance-trigger/
