Most visited websites in Italy May 2023, by category

In May 2023, 75 percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with 71.5 percent. The penetration rate of video and movie content on the internet was over nearly 70 percent. On this category of websites, each Italian user spent on average almost six hours in February 2022.

Digital population in Italy

In January 2022, Italy counted a digital population of 50.85 million internet users, with over 40 million social media users. Between 2014 and 2020, the share of internet users in Italy surfing daily experienced a constant increase, reaching almost eight in 10 users in 2020.

Instant messaging platforms in Italy

In February 2022, Telegram was the most downloaded communication app from Android users in Italy, with 328 thousand downloads. In 2021, WhatsApp was also among the most used social platforms in Italy, counting approximately 37 million users in the country. As of the third quarter of 2021, Italy was among the countries worldwide with the highest monthly usage of the popular chat app.