In May 2023, 75 percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with 71.5 percent. The penetration rate of video and movie content on the internet was over nearly 70 percent. On this category of websites, each Italian user spent on average almost six hours in February 2022.
Digital population in Italy
In January 2022, Italy counted a digital population of 50.85 million internet users, with over 40 million social media users. Between 2014 and 2020, the share of internet users in Italy surfing daily experienced a constant increase, reaching almost eight in 10 users in 2020.
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Audiweb. (September 13, 2023). Share of the digital audience in Italy in May 2023, by website category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb. "Share of the digital audience in Italy in May 2023, by website category ." Chart. September 13, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb. (2023). Share of the digital audience in Italy in May 2023, by website category . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb. "Share of The Digital Audience in Italy in May 2023, by Website Category ." Statista, Statista Inc., 13 Sep 2023, https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/
Audiweb, Share of the digital audience in Italy in May 2023, by website category Statista, https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/ (last visited August 25, 2024)
Share of the digital audience in Italy in May 2023, by website category [Graph], Audiweb, September 13, 2023. [Online]. Available: https://www.statista.com/statistics/594165/italy-share-of-users-visiting-top-websites/