Block - the company that took over Square - spent roughly 35 million USD less on marketing in 2023 than in the previous year. The change was the first one recorded, and stands in contrast to both 2017 and 2020 - two years that proved important for cryptocurrency. The company focuses on the crypto market, and saw its growth decline as the digital tokens faced increasing criticism by the end of 2022.
Total sales and marketing expenses of Block, formerly Square, from 2012 to 2023
Characteristic
Sales and marketing expenses (in million U.S. dollars)
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Statista, & U.S. Securities and Exchange Commission. (August 1, 2024). Total sales and marketing expenses of Block, formerly Square, from 2012 to 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/593880/annual-square-marketing-spend/
Statista, und U.S. Securities and Exchange Commission. "Total sales and marketing expenses of Block, formerly Square, from 2012 to 2023." Chart. August 1, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/593880/annual-square-marketing-spend/
Statista, U.S. Securities and Exchange Commission. (2024). Total sales and marketing expenses of Block, formerly Square, from 2012 to 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/593880/annual-square-marketing-spend/
Statista, and U.S. Securities and Exchange Commission. "Total Sales and Marketing Expenses of Block, Formerly Square, from 2012 to 2023." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/593880/annual-square-marketing-spend/
Statista & U.S. Securities and Exchange Commission, Total sales and marketing expenses of Block, formerly Square, from 2012 to 2023 Statista, https://www.statista.com/statistics/593880/annual-square-marketing-spend/ (last visited December 03, 2024)
Total sales and marketing expenses of Block, formerly Square, from 2012 to 2023 [Graph], Statista, & U.S. Securities and Exchange Commission, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/593880/annual-square-marketing-spend/