The statistic shows the share of Rio 2016 coverage in selected categories in national TV advertising spending in the United States. Between August 5 and 18, 2016, 32 percent of restaurant/quick service restaurant national TV ad spend was invested in ads aired during the Games coverage.
Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaPost. (August 19, 2016). Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/593623/rio-2016-national-tv-ad-spend-usa/
MediaPost. "Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage." Chart. August 19, 2016. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/593623/rio-2016-national-tv-ad-spend-usa/
MediaPost. (2016). Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/593623/rio-2016-national-tv-ad-spend-usa/
MediaPost. "Share of National Tv Ad Spend of Selected Categories Devoted to Advertising during Rio 2016 Olympics Coverage." Statista, Statista Inc., 19 Aug 2016, https://www.statista.com/statistics/593623/rio-2016-national-tv-ad-spend-usa/
MediaPost, Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage Statista, https://www.statista.com/statistics/593623/rio-2016-national-tv-ad-spend-usa/ (last visited November 05, 2024)
Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage [Graph], MediaPost, August 19, 2016. [Online]. Available: https://www.statista.com/statistics/593623/rio-2016-national-tv-ad-spend-usa/