Pay TV households with an SVoD subscription in the UK 2015-2016, by main TV service
This statistic illustrates the share of pay TV households that also had an SVoD subscription in the United Kingdom (UK) from 2015 to 2016, broken down by TV main TV service. In quarter one 2016, 35 percent of households with a Sky pay TV subscription also subscribed to a video on deman service, an increase compared to 29 percent the year before.