Least sensitive data to share digitally according to individuals in Sweden 2017

Published by
Ani Petrosyan,
Jan 9, 2024
The statistic shows the level of security when sharing data digitally in Sweden in 2017, by activity. Personal interests was the type of information that users felt safest to share digitally (58 percent of respondents). 33 percent felt comfortable with sharing their address and 27 percent felt safe about sharing their location.

Which types of information are you generally comfortable with sharing digitally?

CharacteristicShare of respondents
Personal interests 58%
Address 33%
Location information/gps 27%
Personal opinions/feelings 26%
Private pictures 26%
Political affiliation 15%
Don't know 14%
Social security number 13%
Income 12%
Showing entries 1 to 9 (9 entries in total)
Created with Highcharts 7.2.2Share of respondents58%58%33%33%27%27%26%26%26%26%15%15%14%14%13%13%12%12%Personal interestsAddressLocationinformation/gpsPersonalopinions/feelingsPrivate picturesPolitical affiliationDon't knowSocial securitynumberIncome
0%10%20%30%40%50%60%70%

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Release date

April 2017

Region

Sweden

Survey time period

February 2017

Number of respondents

1,000 respondents

Age group

16-70 years

Method of interview

Online panel

Supplementary notes

Original survey question: "Vilken/Vilka typer av information är du generellt bekväm att dela med dig av digitalt?"

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