Banking customer views on various types of data monitoring in the UK 2015
This statistic illustrates banking customer responses to certain potential types of data monitoring and their associated benefits in the United Kingdom (UK) as of 2015. It can be seen that 43 percent of respondents stated that their bank analysing their account data to predict future financial needs was helpful and impressive. However, the bank analysing the future holiday plans via social media activity and offering a good rate on travel expenses was found to be creepy, by 79 percent of respondents..
